Culture

When people who earn their living in the coffee industry are talking about what are, in fact, green coffee beans, we don’t say “green coffee beans” we just say green coffee.

Think you know the Colombian Coffee Icon, Juan Valdez? Here are 10 things about the infamous Juan Valdez, and his impact on the specialty coffee industry.

This duality, the ability to absorb new ideas while maintaining traditional culture is understood to be a hallmark of many Mesoamerican communities. 

“Being a coffee trader has been a goal of mine for a long time and I’m so excited to work with Olam."

The story persists because we are Kaldi. 

Every activity has it’s lingo. 

The evolution of taste descriptors.

Women participatre in the effort but not the economics.

"This is coffee," says Gwen.

"Tastes perfect," says Holden.

"It's always good," you say.